Welcome to the Digital Pavilion
Building Our Digital Future
We're building a better, bolder Bo by creating experiences our customers crave, growing incremental sales, and giving them more reasons to come back and eat with us more often.
Revenue has grown more than 4X in the past 2 years.
Lapsed users (60+ days) revisit at 10X the rate when given a well-timed offer for purchase
500K+ engaged customers in our digital platform
We’re bringing you closer to your guests than ever before - making it easier for you to acquire them, market to them on an individual level, and retain them over time, creating incremental sales and traffic and lifetime value
Our Focus for Growth in 2024
TechnologyWe’re building a more personalized, brand-forward, customizable, and convenient platform to manage customer relationships and fuel growth. Digital sales year to date is nearly 6% and continuing to grow. To reach our 10% goal, we want to drive all-system growth by sharing tools and insight with Franchisees to continue growth and opportunity.
A streamlined menu that provides guests with more simplicity while maximizing check averages
Intelligent suggestions based on item order volume and frequent pairings
Special offers and experiences accessible only when you join
Reduces latency and churn, encourages increased frequency, and superior order correctness.
Intuitive navigation, easy-to-select items and add-to-basket action
Unique Radar technology provides the most accurate location tracking and geo-targeting
Dynamic content across the site experience to better localize each guest experience.
Localized DigitalA grassroots approach to building guest relationships, trade area by trade area, and customer by customer. Want to take advantage of special digital offers and platform management for your stores? Learn how to walk through the digital support helpdesk to submit a request for a digital exclusive, see the range of offers available, and different methods of communicating it via SMS, Email, and Push, to become more familiar with the process of submitting a ticket with this new process.
From social media to email and text messages, see how we engage with guests from promotion to order
We’re sending the right message at the right time through highly successful communications channels including email, text, push notifications, and in-app inbox messaging.
Strategic mix of ad buys that grow awareness, gain new guests, and beat out surrounding competitors.
Best-in-class partner provides simple management of local menus, third-party and social platforms and review management
Ready to get started on an offer for your stores? With the support of your regional marketing manager, we’ve streamlined the process to get your custom campaign up and running.
DeliveryWe believe strong third-party delivery participation, along with targeted promotions and advertising will drive strong results in your restaurants.
10% of delivery customers drive 37% of total delivery sales
Frequent customers are worth 8X compared to infrequent customers
Promotion customers have +49% higher average order value ($28) Compared to organic customers ($19)
It’s critical to increase visibility, access and conversions with third-party customers.
We’re here to support your transition onto third-party advertising through self-serve campaigns or company-built campaigns
Maximizing uptime, decreasing driver wait time, and improving Inaccuracy are the most important metrics to drive guest satisfaction, retention, and lower refund costs to franchisees