What Makes Bo, Bo?
At Bojangles’, community involvement is part of our company’s DNA. This not only helps solidify the culture and attitude of the brand, but also helps to build relationships within the community that serve for lasting effects on the business.
The desire to give back is strong across the Bojangles’ franchise system with the Muscular Dystrophy Association partnership, raising more than $6.9 million during the 20-year partnership.
Bojangles’ franchisees support the “Shamrocks Against Dystrophy” in-store campaign to help send children across the Southeast on a week of a lifetime at MDA Summer Camp, where they are able to participate in activities specifically designed for children with limited mobility.
To date, Bojangles’ has given more than 5,500 children the chance to go to summer camp. The brand has recently been named one of MDA’s top-10 fundraisers.
On an individual level, many franchisees do their part to give back locally. Dale Haywood, franchise partner of the Wilgo Bo, LLC franchise group, has made giving back to the community a priority.
The North Carolina native, who has been with the company since he was 16, has incorporated goodwill into his business model by helping support youth organizations and those in need within his Bojangles’ communities. His six locations in Virginia do everything from raising money for those in need to catering any events that have a positive impact in the community.
“No matter the time of year, there is always an opportunity to give back,” Haywood said. “Coat drives in the winter, scholarships in the spring, catering for youth fishing competitions or complimentary teacher breakfasts in the fall.”
This fall, Haywood and his team have agreed to sponsor a local high school rival football game, “First Responders: Bo Bowl.” They will use the football game to anchor their first responder giveback week, also offering free Cajun Filet Biscuits for the students of the winning team.
This type of hands-on involvement has made Bojangles’ a favorite among students and faculty at the local high schools. Bojangles’ desire to give back allows for locations to get their name out in a positive light within the community while making a worthwhile impact.
Through the efforts of Haywood and his team, the franchise group has created long-term relationships within the community that transform into lifetime Bojangles’ customers. Having a physical presence in supporting the community also is helpful for in-store morale among employees.
“Having each Bojangles’ team member help with giving back makes it even more meaningful when they get to be the ones doing it,” Haywood said. “Getting them out into the neighborhood takes them from feeling like an employee to feeling like a member of the community.”