November 17, 2016 – CHARLOTTE, N.C.–(NASDAQ: BOJA) – Okay Bojangles’ fans, we heard you. You’ve been contacting us about this biscuit for years, and we are happy to inform you that the one-of-a-kind Bojangles’ Cinnamon Biscuit is back!
Beginning Monday, November 21, at the request of our fans, the infamous Bojangles’ Cinnamon Biscuit has returned to participating restaurants as a permanent menu item. For those who are recent Bojangles’ followers, we don’t mind telling you, this biscuit is AMAZING! You don’t have to take our word for it, just ask any long-time Bojangles’ fan, they are the primary reason the #CinnamonBiscuitIsBack.
“The Bojangles’ Cinnamon Biscuit brings together the sensational aroma and flavor of the best cinnamon, with the freshness of our delicious made from scratch hot buttermilk biscuits and the result is simply wonderful,” said Mike Bearss, Senior Vice President of Research and Development for Bojangles’. “Baked to a golden brown and covered in sweet icing, this tasty cinnamon sweet-treat pairs perfectly with our signature Bo’Town Roasters™ coffee blend.”
Bojangles’ biscuits are made from scratch with the freshest ingredients every 20 minutes by specially trained Master Biscuit Makers. Like all our breakfast menu items, the Cinnamon Biscuit will be available at participating restaurants all day, every day.
“There is nothing in the marketplace quite like the Bojangles’ Cinnamon Biscuit and our fan base is constantly reminding us of that, including how much they wanted it available as a permanent menu item,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “Well, Cinnamon Biscuit is back and we’ve decided to make it a permanent menu item because so many fans have asked for it. While the Cinnamon Biscuit already has a huge following, we believe these amazing sweet treats are also the perfect complement to many of the existing favorites on our menu.”
The Bojangles’ Cinnamon Biscuit is only available at participating restaurants and price may vary by location.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At September 25, 2016, Bojangles’ had 699 system-wide restaurants, of which 301 were company-operated and 398 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.
This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.
Brian K. Little, 704-519-2118