February 7, 2017 – CHARLOTTE, N.C.–Enough of the cliché gifts. Your special someone deserves something unique, like Bojangles’ (NASDAQ: BOJA) one-of-a-kind sweet treat, the Heart-Shaped Bo-Berry Biscuit. Tastier than chocolate, more beautiful than roses and warmer than a teddy bear, this popular seasonal favorite is back now through Valentine’s Day, February 14, at participating locations.
Like every Bojangles’ famous buttermilk biscuit, each Heart-Shaped Bo-Berry Biscuit is made from scratch with love by your local Bojangles’ Master Biscuit Maker. With sweet Bo-Berries baked inside and topped with vanilla icing, the Heart-Shaped Bo-Berry Biscuit is an undeniably delicious biscuit craved by many. And with its lovely shape, it’s the perfect sweet treat for Valentine’s Day.
Bojangles’ lovers indulging in the Heart-Shaped Bo-Berry Biscuit are invited to share with us how you’re breaking up with bland and making your Valentine’s Day fun. From now through February 14, simply give us your reason and use #BreakUpWithBland on your social media channels (Facebook, Twitter and Instagram) for a chance to win a fun filled getaway to Bojangles’ hometown in Charlotte, N.C. The experience will include:
- A two-night stay in a premium Charlotte hotel;
- $200 spending money;
- Private candle-lit dinner at Bojangles’;
- A biscuit-making experience for two at the Bojangles’ Research & Development Kitchen in Charlotte with a Bojangles’ Master Biscuit Maker.
The winner will be selected at random and notified on Tuesday, February 21, 2017 (mail-in option also available, per the official rules found here).
“Bojangles’ is all about enjoying good food with those closest to us,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “In a world where many are handing out typical Valentine’s Day gifts, we want Bojangles’ fanatics to break up with bland by bringing their sweetheart some Heart-Shaped Bo-Berry Biscuits, a favorite menu item that our customers always rave about this time of year.”
Customers loving the Heart-Shaped Bo-Berry Biscuit are invited to tell us all about it on Facebook, Twitter or Instagram. Visit www.Bojangles.com to find a Bojangles’ restaurant near you. This promotion is only available at participating locations and availability may vary.
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At September 25, 2016, Bojangles’ had 699 system-wide restaurants, of which 301 were company-operated and 398 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.
This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.
Cliff Cermak, 704-519-2126
PR & Media Relations