Take me out for some Bird Dogs…
Bojangles’ Bo’s Bird Dog tour was a home run – visiting five cities across the Southeast and leaving a trail of happy faces, satisfied appetites and cherished memories for young athletes the Carolinas. With a decked-out Bird Dog stand, Bo traveled to Little League and Miracle League games, spreading the joy of our newest product and giving back to the communities that continuously support us. We hit the road with one mission: to surprise athletes with delicious Bo’s Bird Dogs at the ballpark.
Along the way, we also made a $500 donation to each Miracle League team, totaling $2,500.
First Stop: Columbia, SC
Our journey began in Columbia, where eager young athletes from Irmo Little League and Columbia Miracle League gathered for their weekend games. The excitement was palpable as we rolled up with our Bird Dog stand, decked out in Bojangles’ finest. Kids and parents alike were thrilled to try our new Bird Dogs, and the smiles were endless.
Greenville, SC: Next on the Map
In Greenville, we made our way to the fields of Mauldin High School Baseball & Softball and Mauldin Miracle League. Seeing the joy on the athletes’ faces as they bit into their Bird Dogs was truly heartwarming.
Charlotte, NC: Home Turf
Our home base, Charlotte, welcomed us with open arms and hungry bellies. The players from Myers Park Trinity Little League and YMCA of Greater Charlotte Miracle League were especially excited, with one little slugger saying, “I just love Bojangles! Can we have these at every game?!”
Sunny Myrtle Beach, SC
Our stop in Myrtle Beach was a sunny delight. With the ocean breeze in the air, we set up our stand at Grand Strand Miracle League and watched as kids flocked to try our Bird Dogs.
Greensboro, NC: A Grand Slam
In the Greensboro area, High Point Miracle League athletes, families and fans showed up in full force for their last games of the season, despite the rainy weather!
Throughout our journey, we were reminded of the incredible spirit and energy of these young athletes. They inspired us at every turn, and we were thrilled to bring a little extra joy to their games. The Bo’s Bird Dog Tour was more than just a promotion; it was about community, smiles and the joy of sharing something delicious with friends.