Since joining Bojangles as Chief Marketing Officer in March 2023, Tom Boland has brought a fresh vision—and some heavyweight marketing chops—to the table. With past stops at WWE, Warner Media, Ogilvy and Barstool Sports, Tom didn’t waste a second rolling up his sleeves and diving in. The result? Bojangles is not just keeping up in the quick-service restaurant (QSR) world—we’re turning heads, beating the industry in sales and guest counts, and living out our “It’s Bo Time” spirit in bold, new ways.
From Bird Dogs to Sausage Bo-Berry Biscuits, Bo Bites to Chicken Rice Bowls, Tom has helped turn mouthwatering ideas into limited-time menu hits. As he puts it, “Who doesn’t love tasty new options?” But he’s not just focused on what’s coming out of the kitchen—he’s dialed in on how we serve up Bo Time vibes in everything we do.
Whether it’s rallying Gen Z on social media, bringing the Bojangles flavor to big-time events like the Carolina Country Music Festival, or partnering with heavy-hitters like WWE, Tom is all about finding new ways to grow our fan base.
Tom’s no stranger to digging into the numbers. He uses data to figure out what works and what doesn’t, so we can serve up more of what guests crave. Every insight helps fine-tune our strategy, keeping Bojangles authentic, agile and on brand.
True to our roots, Tom isn’t afraid to shake things up. Whether teaming up with Barstool Sports or throwing a friendly jab at QSR competitors, he’s making sure Bojangles stays bold and relevant.
It’s safe to say Tom is leading Bojangles’ marketing into an exciting future. From new menu favorites to unforgettable marketing moments, he’s making sure that wherever you are and whatever you’re doing—It’s Bo Time.