Carolina Panthers Quarterback Bryce Young to kick off first surprise, giving away all-new Bo-Berry Cookies and books to top students

Bo-Berries aren’t just for breakfast anymore. Fans of the signature Bojangles flavor can now satisfy their sweets cravings with the new Bo-Berry Cookie®, a freshly baked sugar cookie stuffed with juicy Bo-Berries.

As another addition to the cherished Bo-Berry platform, the Bo-Berry Cookie joins the ranks of fan-favorite classics with its iconic combination of flavors. Whether enjoyed as a midday pick-me-up or a post-dinner dessert, the Bo-Berry Cookie pairs perfectly with Bojangles’ Legendary Iced Tea® for an unbeatable snack.

To celebrate the launch of the Bo-Berry Cookie, Bojangles is proud to introduce the Smart Cookie Campaign. In collaboration with school partners across the restaurant chain’s footprint, Bojangles will surprise students with cookie parties and book donations to celebrate their academic achievements as the school year wraps up. The campaign will begin with a surprise stop in Charlotte, featuring an appearance by Panthers’ quarterback Bryce Young.

"What better way to introduce our new Bo-Berry Cookies than to share this special treat with students who are doing well in school – our very own smart cookies,” said Ken Reynolds, director of corporate and community affairs. “Supporting students and their academic success is at the core of our Foundation’s mission, and we look forward to continuing to make an impact.”

Bojangles’ Smart Cookie Campaign aligns with its community relations efforts to support education and literacy. Since 2022, the Bojangles Foundation Fund has donated more than 92,300 books and $1.8 million to charities.

Fans can try a Bo-Berry Cookie today by visiting their local restaurant, downloading the bright yellow Bo App to order delivery or pick-up or using their favorite delivery provider. But hurry – they’re only available for a limited time, so grab one (or a few!) while you can.