CHARLOTTE, N.C. (May 16, 2023) - Bojangles, known for its iconic Southern food in approximately 800 restaurants throughout the Southeast, announced today it has named Heidi Simpson as its new Vice President of Operations, overseeing the chain’s company-owned stores. Previously, Simpson served as regional director of operations.

An experienced leader and team player with strong familiarity with the brand, Simpson will continue to help Bojangles trailblaze into the future with streamlined restaurant efficiency across its rapidly growing footprint.

“We’re so fortunate to have strong, passionate team members who are able to grow with our brand because of their dedication and commitment to making us better,” said Chief Operating Officer David Whitaker. “Heidi exemplifies our core values and has a hunger to take Bojangles to new heights, so this promotion is entirely deserved, and the transition will be seamless.”

Simpson joined Bojangles in 2016 as an area director and has consistently proven herself as a strong and well-respected leader who is passionate about developing her people and bringing the best out in her teams. Simpson started her career at Hardee’s as a cashier and grew through the ranks, never forgetting the importance of internal growth and development. She is a top performer at Bojangles and was awarded the Regional Director of the Year award for 2021 and 2022.

“It’s great to be recognized and rewarded for your contributions to the brand you serve,” said Simpson, who will report to Whitaker. “I look forward to stepping into this new role and applying my experience and passion toward our continued growth and success.”

About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at approximately 800 company owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.