CHARLOTTE, NC (Dec. 5, 2023) - In 1977, the Bojangles restaurant located at 300 West Blvd became a cornerstone of the Charlotte community, serving its signature chicken, biscuits and tea to all. Forty-six years later, the iconic restaurant has undergone a major renovation and celebrated its reopening with a throwback event for longstanding and new guests on Tuesday, Dec. 5.
“The West Boulevard restaurant holds a special place in the hearts of Charlotteans, and we are dedicated to preserving its legacy," said Jose Armario, Bojangles’ Chief Executive Officer. "It is our hope that these thoughtful upgrades and improvements will help 300 West Boulevard remain a destination for our chicken, biscuits and tea for years to come.”
As the longest-operating restaurant in the company, the West Boulevard location has served all types of customers from morning commuters to late-night crowds, and even stayed open to serve guests during the infamous Hurricane Hugo aftermath in 1989.
“My time working in the West Boulevard restaurant was fast paced, to say the least. There was rarely a lull in customer traffic each day,” said David Maisel, one of the restaurant’s first employees and now a retired Bojangles franchisee. “The restaurant was a real melting pot of the Charlotte region. I think a lot of it had to do with the centralized location, but of course, the food was always the real draw.”
Maisel says the original restaurant saw record-breaking sales from the start, putting Bojangles on the Charlotte map and kicking off its fandom across the region. The recent remodel included a complete overhaul of the restaurant’s interior and dining room, an extended drive-thru window, self-serve kiosks and an all-new digital menu board and signage.
The grand reopening event featured several exciting elements to commemorate this historic occasion, including a ceremonial unveiling with remarks from Bojangles’ CEO and company leaders, throwback uniforms and gift card giveaways with purchase while supplies last. Additionally, from Tuesday, Dec. 5 through Tuesday, Dec. 12, Bojangles is offering a special throwback meal—featuring eight pieces of boldly seasoned chicken, four made-from-scratch biscuits, two fixins’ and a half-gallon of tea—for just $19.77 in honor of the year Bojangles was founded, only at the West Boulevard location.
Since its start in 1977, Bojangles has built on its solid foundation and opened doors in new markets. Today, the franchise operates more than 800 restaurants in 17 states and is spreading the popular “It’s Bo Time!” chant across the nation.
About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter (X).