You might have noticed that fried chicken is everywhere right now — maybe even on your horizon for lunch today (may we suggest Bojangles’ “fresh, never frozen” chicken, scratch-made biscuits, and Legendary Iced Tea®…). In this case, you better believe your eyes: The Global Take-Out Fried Chicken Market is on track to record a CAGR of 5.47% and to hit USD 8.25 Billion by 2025.
Chicken is the fastest growing protein in the QSR market
Let us translate that for you: The chicken QSR is lucrative and it shows strong year-over-year growth with no signs of stopping. If you’re thinking of expanding your franchise portfolio, now is the time to enter the chicken market.
Over the past two decades, the demand for fast-food has grown as customers get busier and busier, leading full lifestyles with a need for delicious, convenient food options in general, and for fried chicken specifically. The global takeout fried chicken market is expanding at a significant rate as the global fast food industry’s success holds strong to meet continued demand. In the last year alone, online spending on chicken restaurants grew by 420%. The market is resilient, too: While physical visits to fast-food restaurants fell 23% since March 2020, fried chicken chains saw only a 6% reduction in visits. Burger-centered brands, on the other hand, reported a 15% reduction.
Bojangles is poised for growth in a strong market
It’s clear that chicken is poised for continued growth, and Bojangles is a perfect entry to the industry. Bojangles is poised to enter new markets nationally and internationally — the frequent calls for us to “bring Bo to x” on social media feel great, and the attractive growth prospects we see in the numbers around untapped markets feel even better. We’re seeing strong, consistent demand for Bojangles in new geographic regions that are overrun with burgers and pizza, but lacking delicious, authentic fried chicken options.
We’re a historic company, with deep roots in the southeast and a loyal customer base. Bojangles is part of the fabric of the south; staying true to our classic southern fried chicken recipe, scratch-made biscuits, and steeped (never quick-brewed) sweet tea is more than just good business: It’s our lifeblood and our culture.
We’re expanding rapidly, seeking qualified franchisees to bring Bo to untapped markets beyond our southeastern core nationally and internationally. Southern hospitality isn’t just a buzzword. For us, it’s a guiding star.
We bring a “high-tech and high touch” approach to supporting our franchisees: All take part in a 26-week training in-store and at our Bo University training facility. Our franchise business directors provide robust coaching in maintaining brand standards, optimizing restaurant profitability, and tracking key performance metrics to identify areas of growth and improvement. We’re here to help you grow your business with everything we can offer, from caring mentorship to real estate, construction, POS, and marketing support.
Bojangles is a staple of southern culture, and we’re excited to bring the best of that culture to the rest of the world. In a market that’s proven year over year to be strong and getting stronger, we bring an authentic, caring, fast-growing franchise with history. Take a look and see if you qualify to join us today.