Launching October 1st, the campaign stars Legette with his real-life horse and features the all-new Bojangles Bite Box in limited-edition Halloween packaging
CHARLOTTE, N.C. – Today, Bojangles, the legendary, Carolina-born chain known for its iconic chicken and biscuits and PEPSI® announced the return of Boojangles for Halloween 2026 with a new partnership starring wide receiver Xavier Legette. Launching October 1st, the campaign taps into Legette’s well-known love of horses with a social content series featuring the athlete alongside his real-life horse, Dime Piece, as part of a month-long celebration filled with limited-time offers and surprises for fans throughout spooky season.
Alongside the content series, Pepsi® and Bojangles are giving fans another way to get into the spooky spirit with the all-new Bojangles Bite Box paired with the great taste of Pepsi® Zero Sugar, served in exclusive, limited-edition haunted house packaging.
Available for 20% off exclusively in the Bojangles app with code 20BITEBOX beginning October 1st, the limited-time Bite Box includes:
• Your choice of six, nine or 12 crispy, hand-breaded Bo Bites
• Three Bojangles Donut Bites with salted caramel dipping sauce
• A made-from-scratch buttermilk biscuit
• Your choice of Bojangles food fixin’ and a dipping sauce
• An ice-cold Pepsi-Cola® beverage
“Bojangles has deep roots in the Carolinas and a passionate fan base that comes together around football season, making them the perfect partner for this year’s Boojangles campaign,” said Scott Finlow, Global CMO Foodservice at PepsiCo. “By bringing together football, Halloween and a hometown star like Xavier Legette, we’re creating a unique experience that drives excitement for fans while highlighting the great food and superior taste of Pepsi® Zero Sugar that make gameday gatherings even better.”
The limited-time Bite Box and any Pepsi-Cola® beverage pairing is made for gameday gatherings to Halloween celebrations throughout October.
"This campaign has been a blast, especially getting to do it with my horse, Dime Piece,” shared Xavier Legette, NFL wide receiver. “I’ve always loved Halloween, and Bojangles and Pepsi are iconic brands I grew up with in South Carolina, so this really feels full circle. Getting to bring together Halloween and my horse made this a lot of fun, and I can’t wait for everyone to see what we put together.”
Fans can download the Bojangles app to unlock 20% off the Bite Box and Pepsi® Zero Sugar combo throughout October. Fans can also follow @XavierLegette and @Bojangles on Instagram to catch the content series as it unfolds throughout the month.
About Bojangles, Inc.
Bojangles is a Carolina-born restaurant chain serving boldly seasoned hand-breaded chicken, scratch-made biscuits and sweet tea steeped with soul. Founded in 1977 as a single location in Charlotte, the legendary brand continues to grow with more than 890 company-owned and franchised restaurants in 24 states. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Media Contacts:
Amelia Page, lūquire (apage@luquire.com, 704-315-7784)
Stacey McCray, Bojangles (smccray@bojangles.com, 704-940-8736)
Anna Hellgeth, PepsiCo (Anna.Hellgeth@pepsico.com)